The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
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Agency: MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles
Client: Apple Category: Craft - Visual Effects / Single
THE IDEA
Agency: Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris
Client: CANAL + Category: Craft - Visual Effects / Single
Spider
Agency: Engine / London
Client: CNR: Royal Navy and Royal Marines Category: Craft - Visual Effects / Single
Journey Ahead
Agency: The Mill / New York + BBH / New York + MJZ / New York + MPC / New York
Client: PlayStation Category: Craft - Visual Effects / Single
This Could be You
Agency: 180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London
Client: SIE Category: Craft - Visual Effects / Single
STARLINK
Agency: Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris
Client: UBISOFT Category: Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Agency:
MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles
Client:
Apple
Title:
Unlock
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19101M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
Caleb
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19102M
Award:
2019 Moving Image Craft Merit Award
Agency:
Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris
Client:
CANAL +
Title:
THE IDEA
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19103M
Award:
2019 Moving Image Craft Merit Award
Agency:
Engine / London
Client:
CNR: Royal Navy and Royal Marines
Title:
Spider
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19104M
Award:
2019 Moving Image Craft Merit Award
Agency:
The Mill / New York + BBH / New York + MJZ / New York + MPC / New York
Client:
PlayStation
Title:
Journey Ahead
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19105M
Award:
2019 Moving Image Craft Merit Award
Agency:
180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London
Client:
SIE
Title:
This Could be You
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19106M